Hashtags are a great way to increase your brand awareness because they are mostly there to help others who are interested in a certain topic, quickly find content on that same topic.
However, there are certain ‘rules’ if you want to succeed on social media when you use hashtags.
The do’s and don’ts of Hashtags.
Don’t use hashtags that are too popular.
Using tags that are too popular will just like be shoving your content into a crowded room. It will probably be noticed for a few mere seconds then be outshined by other content that will be posted using the same hashtag, at the same time. You should probably consider hashtags with 5000 to 500,000 posts… not too much, not too little.
Don’t use irrelevant hashtags.
Just throwing useless hashtags that have nothing to do with your piece of content will just make you come out as an amateur and you will most likely attract irrelevant users to your page. Wrong crowd because of wrong hashtags.
Don’t choose hashtags based on a single photo or use new hashtags for every photo.
Consistency is the key for success and changing hashtags will get you nowhere.
Don’t copy your competitors hashtags to the exact point.
It is alright to check on what your competitors are doing but don’t be fooled by the hashtags they use. Be unique, yet observant.
Don’t use hashtags that contain rubbish or industry keywords.
Think about the search words that your customers will used to find your business or content. Use those words to find the right hashtags for your business without sounding like you are trying too much.
Do use hashtags that describe the content that you usually share.
Use hashtags that describe your content, a great way to avoid misleading your customers.
Do use 30 hashtags.
Instagram allows you to use up until 30 hashtags, meaning that you have the chance of reaching different segments of your target audience.
Do create a group of hashies that work for all your content
By creating a set of hashtags that easily describe the content that you usually share, you will attract more of your audience each and every time you post.
Do carry out a hashtag research.
If you really want to know which hashtags work for your business, carry out a hashtag research. You can use the search bar from the social media platforms you use or visit the Google Trends and see what are the most used words related to your business.
Do change your tags every few weeks to month.
Perhaps your usual hashtags aren’t shining as bright as you want these days, so I consider you change a few hashtags at a time and see how effective they are. You can do this for a few weeks or monthly.
Hashtags can be tricky, but you can be trickier and outsmart them.