What’s IGTV and how can you use it for business?

Instagram it’s like a faucet of features; it just keeps amazing us with incredible new features that always seem to be better than the latter.

It’s a features wonderland and it’s latest feature is the Instagram TV a.k.a. IGTV.

Before IGTV, we had Instagram Stories that would last only a few seconds each and we couldn’t interact with our audience like we can now do in the comment section of the IGTV.

IGTV is basically the baby sister of YouTube and it might become more in the future. With that said, here are a few advantages of the new feature:

Video length: 15 seconds to 60 minutes (60 min. for accounts with larger number of followers. The others get a limit of 10min.)

File size: up to 3.6GB

File type: MP4

Video size: 9:16

Video thumbnail/cover image: JPG

Since we got the specs out of the way, let’s get down to how you can take advantage of this new fond feature:

Get Closer

Use longer and permanent videos to stay more connected to your audience. Build connections with your potential customers and showcase your business to them, show them who you truly are with a hint of entertainment.

Create Awareness

Tell people what you do and who you serve, introduce yourself to the world and keep bringing new customers to your doors.

Always have a Call-to-action

Always have a way of pulling people to your sites, products or a content they can learn from.

Post awesome content

Show everyone that you are reliable with incredible and useful content. With IGTV allowing, some, accounts to post videos with up to 60 minutes of duration, you can showcase any kind of content as long as it is valuable. Take note: you can be goofy once in a while, no need to be all professional and no smiles; we love an all-inclusive package!

Quick Tip!!!

If you want to rise and shine in this, we suggest you start ASAP! Waste no time and get your business booming!